| As an alternative to working with an experienced
real estate agent, you might consider selling your home yourself;
however, if you choose this option, be prepared for a lot of work! It
can and has been done, of course, but if you don't have the time and
energy to commit to it (or need to sell in a hurry), this option might
not be for you.
If selling your home on your own sounds like too much work, you might
want to consider assist-to-sell programs, which most agents offer and
can include yard signs, a marketing strategy and flyers at a very
reasonable cost to you. Nine out of ten times, most do not have the time
or the resources that a real estate agent may have, so it is best to use
someone that is fully committed to selling your property, has access to
a wide variety of resources and is focused on getting the highest price
possible for the sale of your property.
Whether you choose to use a real estate agent or not, you
still need to do your homework! The following is a checklist to help
walk you through the process:
Know your property. If you are not already, become
familiar with such facts about your property as property taxes, zoning,
lot size, square footage, etc. Look at the terms of your existing loan.
Research the current market and property laws in your area.
How much are properties similar to yours selling for? What are the terms
of the sales? What property disclosure laws do you need to take into
consideration?
Set the price. Once you know the specifics about
your home and have checked out what similar properties in your area are
selling for, set a realistic price.
Determine financing alternatives. Contact lenders in
your area to determine what the options are for your prospective buyer.
You want to be informed before they ask, or your lack of knowledge may
turn them off from dealing with you.
Perform a "walk-through" of your property. Look at
it from the perspective of both the prospective buyer and the inspector.
Take notes on all items that need to be repaired or replaced. Things to
consider include:
Outside:
 | From the street, is the house appealing? This is called "curb
appeal". |
 | Does it need a new coat of paint (either because the old paint is
obviously cracked or faded, or because of an uncommon choice in color
that might turn off prospective buyers)? |
 | If a house with a yard, is the lawn and landscaping attractive and
well-kept? |
 | If it is a condo, you can't do much about the building, but is the
front door (and balcony, if there is one) appealing? |
 | Are the windows and doors attractive and in good condition? |
 | Are the roof (and the gutters) in good condition? |
 | Is the grass nicely cut, are the hedges trimmed, are the leaves
swept up? Are all toys put away such as bikes, scooters, etc.? |
Inside:
 | Are the interior paints and finishes in good condition (recently
updated), or do they need to be freshened up? This is one area with
the best ratio of least expensive to most desired. For a minimal
investment, you could possibly make or break a sale by having your
home look well-kept and inviting. |
 | Are the appliances in good working order and of recent vintage?
|
 | Are the plumbing and electrical systems in good condition? Are
they fully functional? |
 | Are the carpets or other floor coverings clean and in good
condition? Like the paint, are they attractive and well-kept? Floor
coverings are worth paying for so that your home makes a good
impression. |
 | Are the sealants (sink, shower, tub, windows) in good condition?
|
 | Are all light fixtures working properly, and is there good
lighting in each room so that prospective buyers won't think you're
hiding something? |
**Make all repairs noted in your inspection.
Know your neighborhood. Most prospective buyers will
want to know about the local schools, shopping, parks, transportation,
etc. Be prepared so you can knowledgeably answer their questions.
Establish a marketing budget. How much are you
willing to spend to sell your house?
 | Real estate commission if you use an agency to sell. |
 | Advertising costs, signs, other fees if you plan to sell by owner.
|
 | Attorney, closing agent and other professional fees. |
 | Excise tax for the sale. |
 | Prorated costs for your share of annual expenses, such as property
taxes, home owner association fees, and fuel tank rentals. |
 | Any other fees typically paid by the seller in your area (surveys,
inspections, etc.). |
 | Real estate agents deal with transactions every day and can give
you a very close estimate of seller closing costs. |
Investigate the real estate sections of local newspapers and
other publications. What will get you the most "bang for your
buck?" Are there "throwaway" (i.e., free) real estate publications in
your area that accept ads from individual sellers? In the local paper(s),
is it better (in your area) to run a text-only classified, or do they
have "photo boxes" where you can run both text and a photo of your
property?
Don't forget the Internet. As you have probably
noticed from the website you have found this article on, most agents
have their own website, which includes their clients' listings as well
as the entire MLS search. If you work with an agent, your property will
most likely be placed on their web site (if they have one) and on the
full MLS search as part of the services they will offer you.
In addition, some newspapers automatically (or for an extra fee)
offer Internet advertising tied in to their traditional print ads. Learn
the rates and deadlines for each publication, then decide which one (or
more) is best for you and your market.
Establish a marketing plan. Now that you know what
advertising will cost, create a plan on how to best (within your budget)
reach prospective buyers, both local and out-of-town. Since many people
do relocate from a distance, be sure to include Internet advertising in
your plan. If your town is large enough, the "local" newspaper might
have a national edition that you want to place your ad in, at least
periodically.
Write the text and/or design your ad. At the very
least, you will need a well-written few sentences that will run as a
classified ad or a photo box ad. In addition, you might decide to run a
larger, custom-designed ad in the paper and/or to use as flyers to hand
out at open houses (or anywhere else you might meet prospective buyers).
Don't skimp on this. A professional, well-crafted ad can attract buyers
while a poorly designed and executed one can turn buyers off to your
property. Even if you do not have full service agent representation, you
may consider assist-to-sell, which some agents offer at a lower price.
Clear your schedule. Make arrangements so that you
have free time to schedule appointments at the prospective buyer's
convenience, as well as for any "open houses" that you hold. If you are
working with an agent, he or she will take care of showings and open
houses on your behalf. It is best to allow your agent to show your home
on their own so that the prospective buyer does not feel uncomfortable
or pressured.
Purchase and install a "for sale" sign. This should
be well-designed, attractive and weatherproof. The sign must be placed
where it can clearly be seen from the street. If you are working with an
agent, he or she will most likely provide the sign to you.
Prepare a fact sheet. Design a single sheet
description of your property listing the features and benefits that will
draw in prospective buyers. This should be attractive and professional
looking. Have enough copies on hand to give out at open house showings.
Again, if you are working with an agent, he or she will most likely do
this on your behalf.
Purchase "open house" signs. Make sure that they
include a place to write the address of your property and the date/time
of the open house. In addition to one for the front yard, you'll want to
place several in conspicuous locations around the neighborhood, such as
main streets leading to your house. For these, directional arrows can
point prospective buyers to your house even if they don't know the area.
Make sure that you take these signs down as soon as the open house is
over. You don't want people showing up on your doorstep at all hours of
the day and night.
Set up a schedule of open houses. While most are
held on the weekend, this is not convenient for all buyers. Make sure
that you coordinate your print advertising to include information about
your next open house.
Keep a list of prospective buyers. As people come
through during open houses, or as they call from reading your ads or
seeing the sign out front, keep a list with their names and phone
numbers. Concentrate your attention on those who seem serious about your
property, as opposed to those who are just checking out the neighborhood
or whiling away a Sunday afternoon. Make sure that you make follow up
telephone calls to all those who seem seriously interested in your
property.
Once you have an offer, it's time to negotiate.
Leave your emotions behind when you enter negotiations. You never want
to get angry or give away the fact that you're overly eager.
Get your forms in order. A number of forms are
required for the legal sale of your property. In addition to the
contract of purchase and any counteroffers, there are approximately 20
other forms that the seller is required to provide to the buyer. It is
necessary to review the contract carefully to determine when these
forms/documents are due and what the buyer's rights are once they
receive the document. The form and content of many of these documents
are prescribed by state or federal law and must be adhered to in their
entirety. The proper forms may be obtained from your local Board of
Realtors or from your real estate agent who is representing you.
Negotiate final terms of the sale. Buyer(s) need to
come to an agreement (in writing) regarding the following:
 | Price |
 | Inspection contingencies |
 | Financing terms |
 | Date of closing |
 | Date of possession |
 | It would be prudent for you to have an attorney review any and all
contracts before the deal is finalized |
Final walk-through. When both the buyer(s) and a
witness can be present, schedule a final walk-through before you
complete settlement in order to determine that the property being
conveyed meets the expectations of all parties involved. Resolve any
disputes before the transfer of title.
Find and make arrangements for the home you will be moving
to. Unless you have already built or bought a new residence,
you'll need to be the "buyer" for a new property while simultaneously
being the "seller" for your current one. If possible, schedule both
transactions to close at the same time, or else close your purchase
shortly before closing your sale. You need to be moved out before the
new owners take possession.
<< Back to Sellers |